Agapetos' mission is to provide simple, effective, and natural care and cosmetic products that promote self-care and well-being. The brand aims to create a visual experience that feels close to the user, with a focus on minimalism and clarity. By using only type hierarchy and layout, Agapetos seeks to create direct interactions between users and products, making the experience of using their products as straightforward and informative as possible.

The focus of the visual identity is on the typography system, which has been designed with a hierarchy system that makes it easy to apply to packaging while ensuring high contrast and clarity of information.To represent proper self-care, Agapetos' color palette draws inspiration from the shifting colors of the sky. This choice creates a sense of space and time, which is in line with the brand's mission of offering a visual experience that feels close to the user. By using a color scheme that evokes calmness and serenity, Agapetos reinforces its commitment to promoting self-care and well-being.

Agapetos' packaging is not only beautiful, but it's also eco-friendly and practical. To save paper and reduce waste, the packaging doubles as a small leaflet that conveys the brand's spirit and message. By printing on both sides of the packaging and including tearing lines, users can easily remove the product and tear off the excess sides, while retaining the side with the brand's information. This innovative design reduces paper waste and allows users to keep the information they need, like product ingredients and usage instructions. By designing beautiful and practical packaging, Agapetos shows its commitment to sustainability and user-centered design.